Marketing Management

COURSE OVERVIEW

The Marketing Management program is designed to provide students with the knowledge and skills necessary to conceive, plan, and launch marketing campaigns aligned with a business' goals, goods, and consumers - across industries, business structures, and domestic/ international. Acquired skills will include the use of data analytics to drive marketing decision-making.

    • Marketing Concepts

    • Financial Concepts

    • Career Planning

    • Business & Economical Concepts

    • Entrepreneurship

    • Social Responsibility

    • Market Research Analyst

    • SEO Consultant

    • Digital Marketing Analyst

    • Social Media Marketer

    • E-Commerce

    • Email Marketer

    • Brand Manager

    • Copywriter / Content Marketer

    • Product Marketer

    • Public Relations / Communications

    • University of Hawaiʻi: Maui College

    • HawaiiUSA Federal Credit Union

COURSES

  • Foundations of Business & Marketing (TBB1000)

  • Advertising & Public Relations (TBO2000)

  • Digital Marketing & Market Analytics (TBD3000)

  • Marketing Operations (TBM4000)

    — OR —

    Marketing Work-Based Learning (WBL) (TBM4100)

STUDENT TESTIMONIAL

ALAN TAN, CLASS OF 2022

  • I was always interested in the business pathway as a possible career and by taking the business pathway classes in school, I was able to get the best hands-on experience on it. What I did in the business pathway really gave me a head start in choosing what exactly in business I wanted to go into and made it more exciting for me and what was about to come.

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Business Management